Top Of The Funnel Content That Captures Sales
Developing top of the funnel content for your real estate listings is no simple matter. It requires attention to detail and an understanding of how online advertising spreads. In this article, we’ll discuss a few ways how top of the funnel content can drive sales and build brand recognition where it wasn’t before.
How Top Of The Funnel Content Marketing Feeds the Sales Cycle
By the time a person is reading your real estate list, he or she is already in the market for real estate. That’s prime time for top of the funnel content marketing. Hiring a firm that understands where a potential customer is in the sales cycle is the first step to ensuring that top of the funnel content connects.
Here are some specific ways that top of the funnel content is featured:
- Retargeting on mobile platforms
- Online advertising through social media
- Localized digital advertising
It’s through these mediums that a customer goes from potential to attracted. By the time they’re looking through your real estate listings, they’re already in the market to buy. And that’s where top of the funnel content is the biggest sticking point in any brand building endeavor.
It’s why even big corporations such as Coca-Cola put such an emphasis on top of the funnel content creation.
Why Creating the Right Top of the Funnel Content is Essential
If you understand how top of the funnel content creation feeds your real estate sales cycle, it’s time to bring on board a marketing firm that specializes in real estate. What all successful top of the funnel content includes:
- Relatable brand recognition for a specific demographic
- Shareability with peers and colleagues
- Attraction towards real estate listings
AdWerx is a trusted name for big real estate firms such as Keller Williams and Long and Foster. It’s for a great reason. We leverage the full power of online advertising to drive the right customers to your top of the funnel content.