Real Estate Photography: Do I Need a Pro?

With real estate being listed online more and more frequently, a prospective client's first impression of a property is likely going to depend on the images he or she sees on the screen. If the photos you've posted are lackluster and of poor quality, it hurts prospective clients’ chances of drawing any interest. Professional real estate photography can give your listing the leg up it needs.

According to a Redfin study, homes that are professionally photographed sell for at least $934, and as much as $18,819 more than homes photographed by an amateur. The study also revealed that homes photographed by a professional accumulate 61 percent more online views.

Professional Real Estate Photography Costs: It’s Worth It

Many people's primary concern with using a professional real estate photographer is cost. A lot of us have even tried to convince ourselves that our camera phone pictures are just fine for the Internet. The truth is, though, they aren't. You only get to make a first impression once, and using subpar photos will only cost you money in the long run.

Don’t Wait, You’re Losing Time and Money!

Think of it this way: if your photos are of poor quality, fewer people will be interested. If fewer people are interested, your listing will sit on the market longer, costing you (and the client!) both time and money while you wait on someone to bite. Using a professional ensures that you'll have beautiful, detailed photos that show off all the best features of the property.

According to MySanAntonio, 90 percent of homebuyers used the Internet to find and view listings during their search for a new home. If people are not enticed by the photos you have posted, why would they bother taking time out of their schedule to view the listing in person?

While pictures are a big part of the listing, promoting them is equally important. Luckily for you, we have you covered on that front. Our range of marketing services are designed to maximize your reach and efficiency. Check us out today to see what we can do for you.

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Sources:
http://www.mysanantonio.com/real-estate/sponsored/luxury-homes/article/The-Benefits-of-Professional-Real-Estate-5403960.php
http://www.marketleader.com/blog/2013/08/07/use-a-professional-to-photograph-listings/
http://www.adwerx.com

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