Look to Technology for Your Next Real Estate Marketing Idea
Perhaps the only thing more competitive than real estate itself is real estate marketing. The right ideas can help set you apart in a congested marketplace, but just what are some of those ideas?
Given today's technology, there's no shortage of ways to market a real estate company or independent agent. And just like the technology used to implement them, those ideas are always evolving.
Here's an Idea: Market Your Real Estate Outside the Box
Making the most of digital tools means maximizing your business. Let's take a look at some innovative real estate marketing ideas that you can apply to your business.
Create an App
There's an app for everything and there should be one for your real estate business too. Allow users to sift through listings, request showings and see information about the area. Appmakr allows you to create an app in as little as 20 minutes using easy drag and drop templates.
You probably have online advertisements in place, but do those ads follow prospects around the web? Adwerx is a real estate marketing company that uses retargeting technology to make sure your ads pop up in the right place at the right time. We'll ensure your ads reach your target prospects and keep you updated with daily campaign results.
If you're not filling your website with engaging SEO content, you could be missing out on a large contingent of prospects. Moz provides a detailed and comprehensive Beginners Guide to SEO. AdWords. An AdWords campaign can be a highly effective tool for a real estate agent to drive traffic to their site and generate leads. Real Estate Insider Magazine offers a primer on how you can get started.
CRM, or Customer Relationship Management, is a type of software that automatically organizes and routes your contacts and leads as a way of better managing your interactions. Inman breaks down some of the best ones for real estate agents.
Sometimes, all a real estate business needs is a simple marketing idea. Try one of these and stand out from the pack.