How a Real Estate Marketing Consultant Can Help Your Investments
No matter how savvy you might be in real estate marketing, there are always things you can learn and improve upon, especially in this ever-changing and evolving industry. Professional real estate marketing consultants can help you cover your bases in your advertising and marketing plan. Allowing a consultant to take over your marketing management provides you with more time to focus on other aspects of your real estate goals.
What is a Real Estate Consultant and Why Should You Hire One?
In his article for the Houston Chronicle, Neil Kokemuller writes that “Real estate consultants provide research, analysis, and advising services to clients such as construction developers, investment banks, mortgage lenders, materials producers, builders and property investors. Consultants provide services to many types of business or investors, while others specialize in a particular type of client.”
This could be a great way to transition into the real estate industry, especially for first-timers. Consultants are available to do all the research based on your real estate needs. Some consultants will solely focus on real estate marketing, which can help if there’s no strategy set in place. For those who are familiar with real estate marketing, a consultant will reinforce and add to your already existing marketing knowledge, and also fill in any gaps that are in your marketing plan.
What Services Can a Real Estate Marketing Consultant Offer to Me?
Most marketing companies and consultants will sell different services, many of them combining into several different packages. Content marketing should be key for marketing consultant. In 2013, about 118 billion dollars were spent on content marketing.
Common marketing consultant responsibilities include search engine optimization (SEO), social media, web design, pay per click (PPC), video marketing (YouTube), image marketing (Pinterest, Google), branding and retargeting, copywriting, mobile marketing, site links, public relations campaigning, and much more.
How Much Does a Marketing Consultant Cost?
Every consultant will charge differently, and many of them should tailor to your proposed budget. Modgirlmarketing.com quotes $70-80K a year as a typical content marketer salary.
There should be several different service packages available, from the most basic (e.g., online campaigning, Google Ads and placement, SEO and searchability, and so on) to the more premium (e.g., higher campaign budget, custom design and marquee, Google Ads and placement, SEO and searchability, sometimes a consultant guarantee, and more).
It is best to heavily research to find the right consultant who will consider your budget and cover all your real estate marketing needs.
At Adwerx, we specialize in providing real estate professionals with comprehensive solutions to their digital marketing needs, making full use of our interconnected world to set you up for success. To find out more about us, visit the Adwerx website and learn more about how you can improve your marketing solutions.