Why Retargeting Is the Best Strategy for Real Estate Mailing Lists
Real estate email lists drive traffic to the top of the funnel. It’s brand building and marketing at its finest. And through developing the right mailing list, you can push referrals from the top of the funnel right down to the real estate sale. We’ll discuss several ways the right real estate mailing list can help you.
Use Retargeting for Your Real Estate Mailing List
When someone opens up your real estate mailing, they may not be in the market for a property for sale. But that person may know someone who is. If your real estate mailing list correctly demonstrates your trusted brand behind a piece of property for sale, it’s more likely to be forwarded on to someone who is in the market for that property. That’s one extra person at the top of the funnel—right where you want them.
To do this, you need to find the right marketing mix of brand image and demographics retargeting. That requires an ad agency that understands what sells real estate.
Why Your Personal Brand Is a Marketing Tool
Each real estate mailing list has to build brand awareness from the start. It’s not good enough just to advertise real estate for sale to potential customers—you want them to forward that list onto others. It’s a way to take viral online marketing strategies that work and make them work toward building brand recognition. In order to do this, it’s important to find a real estate marketing firm that understands how people digest advertising.
Great Commercial Real Estate Mailing Lists Do The Work for You
This is an opportunity to target your ideal demographics for properties for sale. Whether its real estate email lists for brokers or agents, they can’t buy what they can’t see. Regular marketing email lists that exude a trusted brand name alongside great ad copy and photos will do more to drive referrals than anything else.
Online Advertising Through Real Estate Email Lists
Not only is each real estate email list essential toward building a brand, it’s an opportunity to show a potential client other opportunities he or she may not have known about.
- Directed targeting of demographics
- Viral retargeting online and mobile marketing
- Feeding the top of the funnel through multiple sources
These are just some of the ways the best real estate mailing lists get it right. Remember—each email out is one more opportunity to feed the top of the funnel. That’s why you should trust your brand to a marketing firm that understands real estate.
When Long and Foster wanted to develop national brand recognition through their real estate mailing lists, they trusted us at AdWerx. We know how to make each email list for your real estate properties feed the top of the funnel.