Marketing Real Estate Investments Online
If you want to increase your real estate investment, promote the type of properties investors are looking for. These are typically properties that deliver consistent cash flow with a low level of maintenance and a nice return on the money they invest. If you’re a knowledgeable resource for real estate investments, promote your brand to help grow your business.
Promoting Real Estate Investments
If you’re not familiar with real estate investment properties, educate yourself first.
According to Investopedia, there are two types of investment properties: income producing and non-income producing. Anyone who buys a home has invested in non-income producing real estate.
Income producing properties include:
- office buildings
- apartment buildings
- Store fronts
- Rental properties: single or multi-family homes
Your website should very clearly state that you sell investment properties.
- A landing page for “Investment Properties” validates that you specialize in real estate investments.
- All the listings on that page should be described as investment properties, with appropriate selling points.
Know that commercial real estate, such as office buildings or strip malls, don’t normally list on the MLS. Check out sites such as Loopnet.com and Commercialsearch.com.
Create Digital Ads
As a real estate agent, it is possible to build customized digital ads in seconds—no graphic design skills needed! You can place them all over the Internet and even on mobile apps.
Your name, face, and multi-family rental is out there—everywhere! But especially in your own community.
Promote Your Listing
Promote your listing by blasting it locally and strategically online. Explore promotional strategies that add value and exposure, especially if you’re new to real estate investment.
Retarget Your Ads
Retargeting is a powerful strategy to re-engage customers who have come and gone from your website. At Adwerx, we use a “cookie” to follow your visitors after they leave your site. Then, we repeatedly place your digital ads where they go. It’s like a trail of breadcrumbs back to your website.
Write Real Estate Investment Articles
Write “How To” articles, FAQs, and Tip Lists on real estate investment. Promote them with posts on Google+ and LinkedIn, share links on Twitter. And don’t be afraid to ask folks to share or retweet!