Measurable Goals for Brand Awareness
Measuring brand awareness is the best way to know how to spend your marketing budget. Why waste money and time without seeing results? Your brand equity is about more than a marketing campaign; it's recognition of what you do and how well you do it. The more awareness of your brand, the easier it is for you to reach customers. Avoid common mistakes people make when measuring brand awareness and learn what Adwerx recommends.
How to Measure Brand Awareness
Everybody talks about data: collecting data, analyzing data, but what data? Data that shows you whether your goals to improve your business are being met. For real estate agents, here's a few examples:
- Number of customer referrals
- Number of clickable calls from your website
- Number of subscribers to your blog
Anything on your website can be tracked through a Google Analytics account. Your account will show you how many people visited your site, the pages they looked at and whether they were on a computer or a phone.
So if the number of clickable calls increase, for example, you are reaching more mobile customers.
You don't want a soda, you want a specific type of soda. When someone in your community is buying or selling a home, you want to come to their mind like the exact kind of soda they are craving on a hot afternoon.
Word of Mouth
We ask people we trust about services like plumbers and dentists—and real estate agents. Tracking referrals is a good measure for your brand, so always add a promo code to track the most effective marketing tools.
Social media is word of mouth on steroids. There are great free tools like HootSuite that measure more than likes and retweets. Reach, engagement and influence show you more about how people are reacting to your brand. You can have a thousands of fans, but are you moving them off the fence and into your office?
The cool thing about digital advertising is you can truly target the right people. Retargeting takes it to the next level. At Adwerx, we help you own your zip code. Your ads randomly appear on various sites that people in your area are browsing.
We'll email you easy-to-read reports that help you measure brand awareness. Because we only work in real estate, agents can afford our prices.
Measuring brand awareness is your path to brand recognition. So don't be surprised when you start hearing from people who saw your ads online. Call us today at 1-888-746-5678.
Social Media Examiner: http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/
Adwerx YouTube: https://www.youtube.com/watch?v=3fGSLzmD96M