High Rollers: Marketing Luxury Real Estate
High-end real estate is not the same as selling a starter home. Depending on your current customer base, marketing luxury real estate will require new strategies for attracting and engaging prospective clients. But when you can successfully market luxury real estate, you’re building a personal brand that attracts million dollar sales.
Digital Advertising: How to Meet a Millionaire Online
Now you may not actually know a millionaire, but you can introduce yourself and your services to them online. Digital advertising is a way to open the door, giving you the opportunity to build that one-on-one relationship.
Marketing Luxury Real Estate
To market high-end real estate, your digital strategy should be realigned to engage your new clientele. First, take a look at your website and landing pages. Are luxury properties clearly identified as part of your personal brand? Is there a specific page for marketing luxury real estate? Make the necessary changes to your site and be sure the pictures and content make your new visitors feel welcome and confident in your knowledge of their lifestyle.
At Adwerx, our retargeting strategy is geared toward helping others interested in trying to build a new clientele and expand their sales potential. Retargeting means making sure your ads follow your website visitors. If someone views a page on your website, such as your new Luxury Real Estate page, retargeting is a strategy for following them as they move around the Internet.
Your name, your face, and the link to your business slowly starts to become familiar as your ads continue to display. Just because you’re a real estate agent and not a marketing specialist doesn’t mean you can’t look like a digital guru when you work with retargeting experts.
Driving traffic to your site creates an opportunity to know potential home buyers and set yourself apart, so make the most of it. Give luxury real estate customers their own place to go. Provide multiple options for contacting you so they can choose which works best for them. Do some research—for example, did you know wealthy women actually invest a higher percentage of their portfolios in real estate than men?
Most importantly, don’t be intimidated by big ticket sales. Look, act, and be confident. Marketing luxury real estate means you can show off your exceptional skills and find a buyer for any home. Deliver a higher standard of service for customers who have a higher expectation of service.