What Is the Definition of SEO? 4 Simple Ways to DIY
The definition of SEO is search engine optimization, which—for a real estate agent—is a fancy way to say: how to help Google find you online when people are looking to buy or sell a house in your area. When someone types houses for sale Alpharetta, Atlanta into their search browser, you want them to see you. However you define SEO, the goal is to show up at the top of the first page in Google.
Defining SEO: Simple Ways To Improve
So, how are your SERPs? What's your click rate on PPC? Are you doing SEM?
It's not like you're a computer programmer. You want to sell more houses, not spend time on Webopedia looking up acronyms or wondering, What does SEO mean? Keep it simple—68 percent of online searches are done at Google. It's where you want to show up.
Here are four easy things you can do to improve your presence on a search engine results page (SERP).
If you're not using it, get started now. Information posted on Google+ has a very strong impact on how Google prioritizes it in a search engine results page. A Google+ article titled "Awesome House For Sale in Atlanta" will go further than a post on Facebook for SEO purposes.
Search engines send out little robots to scour the Internet for relevant information. If you want to show up, you need to supply relevant information. The Internet rewards quality content, so if you don't like to write, hire someone. Google's job is to help searchers find what they're looking for.
"Long Tail" Keywords
You type in a question, Google pulls up answers. Long tail keywords are simply whole questions, such as, "Why work with a real estate agent?" Take advantage of those terms. For example, if your About Me page is titled, "Why Work With a Real Estate Agent?" then you might get picked up in response to a long tail search.
Tweet those Keywords
If you're not on Twitter, you should be—it's easy and requires little effort. Use tools like Tweetdeck to create and schedule your tweets.
Tweet relevant keywords such as, "Why work with a real estate agent? Let me show you. Best homes in Atlanta from $200k. (link to website) (attach picture.) #closequicker."
Granted, Google likes accounts with a lot of followers (again, start now) but you can improve the relevance of your tweets with pictures and #hashtags.
The best definition of SEO is actually all about the world seeing more of you.To get more digital marketing tips designed to help real estate agents, visit our blog.
Search Engine Watch: http://searchenginewatch.com/sew/study/2345837/google-search-engine-market-share-nears-68