Ads for Real Estate Agents

The most important ad for a real estate agent is that of their own. So how do you make sure your ads are noticed and generate a response? Online, that's referred to as a call to action. In the real world, it translates to more prospective customers and more closed sales. In other words, you want ads for real estate that turn those For Sale signs in the yard to Sold.

Remember Me? Ads for Real Estate

People are constantly bombarded by ads, so why should they respond to yours? Real estate agents are great at establishing rapport with people and understanding the stress of moving along with the celebration of closing on a home.

Logically, then, your ads should tap into that understanding. You want prospective customers to know you get it.

  • Before there were kids, there was closet space.
  • Empty rooms? Memories moved for free.
  • Don't let me sell your dream home...to someone else.

So you have your catchy ad; now you need to decide how you're going to use it. Every place you show the ad, the headline, pictures, and selling points should be exactly the same.

The more you see the same thing, the easier it is to remember.

The more you see the same thing, the easier it is to remember. (Got it?)

Digital Advertising

You understand the importance of the Internet in reaching prospective customers. And so do the other 1,999,999 other licensed real estate agents in the United States. So once again, you have to find a way to stand out.

Retargeting is a strategy we use to help real estate agents do just that. The idea behind our retargeting is simple, smart—and affordable for a real estate agent's budget.

Let's say someone comes to your website, looks at a few listings but leaves without calling or e-mailing. Your customer just got away.

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Sources:
http://realtormag.realtor.org/sales-and-marketing/feature/article/2012/04/write-ads-sell
http://www.inman.com/2015/06/26/learn-how-to-bring-visitors-back-to-your-website-with-retargeting/
https://www.adwerx.com/

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