Press
August 21, 2018

Coldwell Banker Triad Implements Adwerx Automated Listing Advertising Program

Ads will promote new listings instantly when they are listed for sale

Durham, N.C.– Coldwell Banker Triad, a real estate brokerage with five offices throughout North Carolina’s Piedmont Triad area, today announced that it will deliver online listing ads for residential properties through the Adwerx Automated Listing Advertising Program. These ads feature listing photos, agent contact information, and brokerage branding.

Eligible listings represented by Coldwell Banker Triad will receive automatically generated ads that appear on highly trafficked websites, mobile apps, and social media sites including Facebook and Instagram. These ads launch as soon as the property is publicly listed for sale and are targeted to potential buyers in local areas.

“Our commitment to the clients we serve includes making sure that we provide comprehensive marketing of the homes we sell,” stated Beverly Godfrey, President/CEO of Coldwell Banker Triad. “Adwerx makes it easy for agents to provide clients with the reassurance that their homes are being given complete exposure online. Their integration with dotloop helps ensure the seller sees the ad as soon as it runs. ”

Coldwell Banker Triad was founded in 1997 and has grown to 190 agents across five offices, including a new concept real estate studio office in Burlington. Agents are equipped with technology that enables them to facilitate smooth transactions from anywhere and provide faster service to their customers, making transactions easier.

“We created our program to help brokerages provide agents with the tools they need to thrive in today’s competitive marketplace,” added Jed Carlson, CEO of Adwerx. “Automation is one of the most powerful ways to free up time so that agents can focus on client care.”

The Adwerx Automated Listing Advertising Program began in 2017 and has received over 1.8 billion ad impressions. Nearly 94% of agents enrolled in the program expressed confidence that the solution would win them more listings. To learn more, please visit www.adwerx.com/enterprise.

About Coldwell Banker Triad

Coldwell Banker Triad, Realtors was created by the merger of three of the Triad’s oldest and most respected real estate firms. Today, Coldwell Banker Triad, Realtors maintains five sales offices throughout the Triad and a corporate office in Winston-Salem. Coldwell Banker Triad provides complete real estate services, including residential and new home sales, commercial sales and leasing, relocation services, and career development.

About Adwerx

One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction.  Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America’s Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.

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