Innovative brokerage steps up its commitment to supporting agents with personalized, local brand ads for every agent and listing
Adwerx, one of America’s fastest-growing companies four years in a row and preferred digital advertising platform to 25% of top brokerage firms and over 15% of the top mortgage originators in the U.S., announces the latest brokerage firm to join the Adwerx Enterprise Platform: Coldwell Banker Omni Group.
Coldwell Banker Omni Group prides itself on providing outstanding service to every client, while also focusing on the establishment and growth of every agent. Benefiting both buyers’ and sellers’ agents, this powerful service generates increased visibility for every new home listing and maximizes online exposure of agents as ads follow potential clients who have visited their web pages.
Adwerx’s Platform makes it easy for both the brokerage and its agents to advertise online by seamlessly creating ads that are:
- targeted to the right hyperlocal geographic area
- personalized with the agent’s photo and contact information
- displayed to prospects where they are spending time online
- reaching consumers who are likely to purchase a home
- measurable in order to track reach
Ads appear on Facebook, Instagram popular mobile apps, and premium websites that consumers and potential home buyers visit on a daily basis. By implementing the Adwerx Enterprise Automated Advertising Platform, Coldwell Banker Omni Group is better equipped to attract, develop, and support its real estate professionals with a service that has been proven to boost productivity by 35% and lower agent churn by up to 42%.
“Adoption can be a challenge for any organization introducing a new technology,” said Richard Hernandez, Branch Manager at Coldwell Banker Omni Group. “With Adwerx’s automated service model, the traditional barriers to adoption are eliminated, making the process simple and efficient while allowing our agents to focus on the human relationships that build their business.”
To learn more about the Adwerx Platform, visit enterprise.adwerx.com.
About Coldwell Banker Omni Group
We are Coldwell Banker Omni Group, serving your real estate needs in Southern California and throughout the state of California. Visit our office to find out more about the current homes for sale in the area. At Coldwell Banker Omni Group, we can help you find your dream home or sell your home. Our detailed knowledge of real estate housing trends, coupled with our dedicated team of professional agents will ensure that you have the stress-free home buying or selling experience you deserve.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.