Coldwell Banker Howard Perry and Walston launches Adwerx Customer Relationship Advertising™

Providing a humanized approach to advertising for every agent and listing

April 1, 2022 – As the leading and largest residential real estate company in Raleigh and The Research Triangle of North Carolina, Coldwell Banker Howard Perry and Walston is committed to putting the people they serve first. With the launch of Adwerx Automated Advertising, the firm is proving a commitment to serving its employees as well. Adwerx recently unveiled the only Customer Relationship AdvertisingTM solution on the market, made to help sales producers connect with customers and prospects like never before.

Coldwell Banker Howard Perry and Walston’s Adwerx program includes luxury listing campaigns so that every time an agent wins a new luxury listing, the agent and their seller are provided with an automated ad that will appear for three weeks across social media and the premium web. These ads will run on Adwerx MotionTM, Adwerx’s new technology that produces attention-grabbing ads by using movement. 

Additionally, Coldwell Banker Howard Perry and Walston will solely use Adwerx in their Agent Concierge Division launching April 1, 2022.  Agents can have ads for listings or personal branding ads created by the in-house marketing team at Coldwell Banker Howard Perry and Walston and these ads will run across the web using the Adwerx platform.

The firm will also be using Adwerx’s powerful Customer Relationship AdvertisingTM technology to recruit new talent. Coldwell Banker Howard Perry and Walston leadership will be able to target agents in the Raleigh-Durham area with customized ads across a variety of sites like Facebook and news outlets. The technology automatically targets contacts pulled directly from a CRM, establishing the company’s brand and giving agents a taste of what could be included in their marketing strategy if they were to work for the brokerage.

“It’s important to us to be utilizing several online ad tools in a market that is going increasingly digital,” said Matt Horton, Chief Marketing Officer at Coldwell Banker Howard Perry and Walston. “Adwerx’s platform makes it easy for us to automate our marketing strategy and accomplish multiple goals in one place. As the leader for residential real estate in the Triangle, it’s a no-brainer for us to keep our name at the forefront of the market.”

By implementing advertising automation through Adwerx, Coldwell Banker Howard Perry and Walston is better equipped to attract, develop, and support its real estate professionals with a service that has been proven to increase productivity by 15% lower agent churn by up to 42%.  

To learn more about Adwerx solutions for your firm, visit

About Coldwell Banker Howard Perry and Walston

Locally owned and operated for more than 45 years, our full-service real estate agency embraces one simple philosophy: we help people win.

From our real estate clients, agents, and employees to the Triangle communities in which we serve, we are committed to putting people first. That sincere philosophy has distinguished Coldwell Banker Howard Perry and Walston from the rest and empowered our real estate team to handle more every year.

Our firm has consistently been recognized as one of the top places to work in the Triangle area, according to the Triangle Business Journal. We have been named the #1 real estate company in the Triangle by REAL Trends, the nation’s leading real estate research resource.

About Adwerx

Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior. 

Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV –  increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at

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