All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign.
Adwerx, the leading provider of localized digital advertising for over 200,000 real estate agents and brokers has launched online listing and retargeting advertisements for CENTURY 21 Tri-Cities, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx Enterprise Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority at Century 21 Tri-Cities is to provide our Agents an unmarked advantage in marketing and representing their Clients,” said Vicki Monteagudo, Designated Broker/Owner at CENTURY 21 Tri-Cities. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
The Adwerx Enterprise Automated Advertising Platform launched in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for real estate brokerages by providing agents with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About CENTURY 21 Tri-Cities
Century 21® Tri-Cities is a local residential real estate sales organization and broker office serving the Tri-Cities, Washington area. Our service area includes Burbank, Connell, Pasco, Kennewick, Richland, West Richland, Walla Walla, Benton City, Prosser, Grandview, Sunnyside and Yakima. Learn more about what we have to offer here.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
Receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.