You have your mortgage business up and running, and you’re networking more every day. Great! So now, it’s time to get your online profile to be just as successful as your in-person approach. The best way to do that is to build a mortgage website and direct traffic to a great landing page. The difference […] Read more
Your mortgage sales pipeline isn’t going to fill itself. You know you have to get out there and turn prospects into actual borrowers. But what’s the best way? The bad news is that there’s no magical formula, no silver bullet for marketing your mortgage business. But there’s also good news. Advertising still works. You have […] Read more
Lead generation for loan officers is one of the top Google searches for those in the mortgage industry. So why are leads such a challenge? As a loan officer, it should be as easy as finding someone who wants a home to find someone who needs your services. But sometimes, we get into the same […] Read more
If you’re a loan officer, the last thing Jason Frazier wants you to do is ask, “Anyone need a loan?” Which is odd, considering he’s the CIO of Mason McDuffie Mortgage (MMCD), a company that is in the mortgage business. So you’d think driving mortgage sales would be top priority. Well, you’d need to think […] Read more
With brilliantly simple digital ads, lenders can reach local borrowers and local real estate agents online Mortgage professionals are consistently faced with the challenge of filling sales pipelines. You want to find people who need a new mortgage, so you cultivate relationships with real estate agents. Or you want to find people looking to refinance their […] Read more
When mortgage consumers think of a brand, they probably think of a large bank. These are powerhouse brands, true enough. But a “brand” in a more esoteric sense refers to the perception that consumers have about that company and therefore the product. As an independent loan officer, the loan might be the product, but YOU are […] Read more
For home buyers, the journey begins in a logical place: they start looking at homes. But really, they should first start looking for money. According to Home Mortgage Disclosure Act data compiled by LendingPatterns.com, less than 10% of buyers who got a mortgage in 2014 had pre-approvals. Yet, most tell you they prefer when buyers […] Read more
