For loan officers and mortgage professionals

Adwerx for mortgage lenders to build brand online

How you can build your mortgage brand online

Reading time: about 2 minsWith brilliantly simple digital ads, lenders can reach local borrowers and local real estate agents online Mortgage professionals are consistently faced with the challenge of filling sales pipelines. You want to find people who need a new mortgage, so you cultivate relationships with real estate agents. Or you want to find people looking to refinance their […] Read more

Branding for mortgage lenders - who are you?

Why does branding matter for mortgage lenders?

Reading time: about 3 minsWhen mortgage consumers think of a brand, they probably think of a large bank. These are powerhouse brands, true enough. But a “brand” in a more esoteric sense refers to the perception that consumers have about that company and therefore the product. As an independent loan officer, the loan might be the product, but YOU are […] Read more

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