The program ensures that loan officers receive a comprehensive digital advertising campaign to build their personal brand, delivering enhanced visibility and a competitive advantage Highlands Residential Mortgage, Ltd. has a vision to be the world’s most respected mortgage brand. To accomplish this, they’ve created a culture that supports their team members as they work to […] Read more
Leading mortgage lender, Prosperity Home Mortgage, LLC launches the Adwerx Automation Platform, delivering a competitive advantage for Mortgage Consultants across their national network Prosperity Home Mortgage, LLC, an affiliate of HomeServices of America, joins the growing portfolio of Adwerx’s mortgage customers. Prosperity Home Mortgage is committed to supporting buyers and sellers through every phase of […] Read more
Turn on your computer or grab your phone to read your email, browse the internet, or connect on social media, and what do you notice? Everywhere you look, someone is competing for your attention online. Buy this, download that, read these. In fact, the average person sees about 360 commercial messages daily. You might not […] Read more
Leading mortgage lender, Prosperity Home Mortgage, LLC launches the Adwerx Automation Platform, delivering a competitive advantage for Mortgage Consultants across their national network Prosperity Home Mortgage, LLC, an affiliate of HomeServices of America, joins the growing portfolio of Adwerx’s mortgage customers. Prosperity Home Mortgage is committed to supporting buyers and sellers through every phase of […] Read more
For loan officers and mortgage bankers, digital marketing isn’t as complicated as it seems. It’s anything but. It also doesn’t demand that you abandon traditional print outreach. Like all marketing plans, digital marketing requires balance, knowing your audience, and using a little technology. Did it all start with LendingTree? Or, did it take almost two decades […] Read more
Coca-Cola. Nike. YOU. Yes, you are a brand just like these huge names. Learn how to start branding for mortgage professionals But how do start branding for mortgage professionals? How does your brand shape your mortgage business? And how can digital tools help? Adwerx will walk you through the development of a personal brand that […] Read more
When mortgage professionals want to use digital ads, they have several things to consider: their branding, their messaging, and compliance. A marketing campaign, whether consisting of one or numerous advertisements and promotional opportunities, needs to be above board, avoiding potential UDAAP (Unfair, Deceptive, or Abusive Acts or Practices) and fair lending violations. “Nearly any kind […] Read more
Loan officers need to network to get work. We already know how networking is the best tool in your mortgage business belt. But do you really know how to use it? The term “networking” has become a catch-all term for “getting business,” and that can be pretty overwhelming. Here, we’ll break down the basics to […] Read more
Mortgage referrals: too many are not enough Lead generation is constantly top of mind for loan officers and mortgage brokers. Turning prospects into clients is an elaborate chess game that you’re playing, even in your sleep. There is one queen piece in this game, however: referrals. Mortgage referrals are a near-magical combination of testimonial and […] Read more
You’ve already done a great job of finding potential mortgage borrowers in person. You even have your webpage set up with a bang up landing page, and it’s bringing in more business. Now, it’s time to start directing traffic to you and your mortgage broker site, and there’s no better traffic cop than social media […] Read more
