“I’ll wait until the new year to start a new campaign.” “The holidays are pretty quiet for us.” “Buyers and sellers won’t be active until spring, so we’ll pick it up then.” These are real statements from real agents. And while they are correct about the seasonal ebb and flow of the real estate market, […] Read more
Did you know that 92% of home buyers start their search online? While newspaper ads and postcards are still standard practice for real estate advertising, your sellers want you to market their homes where the buyers are: on the web. But it’s not just enough to put the ads online. You need to put the […] Read more
Today, the good folks at Inman hosted the webinar “Smart Advertising in a Digital World,” featuring Adwerx. It was a really powerful session in which we reviewed building your digital brand and a demonstration of the Adwerx brand ad and listing ad products. If you were unable to join, you can find the replay on […] Read more
Digital marketing isn’t always easy. Especially when you aren’t a full-time, professional digital marketer. But in today’s real estate market, every agent like you has to be a digital marketer in some way or another, deciding how to use your blog, your Facebook page and your web site to help promote your business. Then there’s paid advertising. […] Read more
Imagine you’re thinking about a new car. You wander a dealer’s lot and a certain little red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so you leave. Later that day, you see that same red convertible in your parking lot […] Read more
When we talk to our customers — real estate agents just like you — it’s only a matter of time before we get the question, “Is Adwerx for lead generation?” It’s a very reasonable question, but in a word, no. Adwerx is not a lead generation platform. Here’s why. If you do a Google search […] Read more
