Reading time: about 3 minsLet’s talk digital marketing strategy, and more importantly, why your business should have one. Whether you’re a savvy digital user or you identify as technologically challenged, it’s always helpful to think about how to allocate your advertising budget and reach your target audience online. If you’re new to the world of digital marketing or want […] Read more
Reading time: about 2 minsReal estate agents rely on their cars. “Which tools to track mileage?” is one of the most common questions in forums and groups. But when it comes to taking care of their cars, what do most agents do? And how does this relate to digital ads? Truth is, we have no idea. Some agents might […] Read more
Reading time: about 1 minsCan a company wish you a happy holiday? Not really. But the people that make that company can. And we do. Adwerx is a small business — we have just about 50 people right now. But it’s no exaggeration to say that each and everyone wishes all our customers an amazing holiday and a prosperous […] Read more
Reading time: about 2 minsAndrea Geller, a broker associate for Coldwell Banker Residential Brokerage in Chicago, Ill., recently saw nearly 13,000 views and more than 30 clicks on a digital real estate ad she ran using Adwerx. That’s 319 percent MORE clicks than the industry average! Her digital ads – targeting Chicago-area consumers – were placed on sites like Forbes.com and […] Read more
Reading time: about 2 minsWhat would you do if a thousand people asked you for the same thing? That’s what happened to us here at Adwerx. Nearly a thousand real estate brokers asked us for help with a specific part of their business: recruiting and retention. It wasn’t surprising once we looked at the data. According to NAR’s 2016 report, […] Read more
Reading time: about 3 minsMost agents have embraced the fact that digital ads for real estate matters. But digital advertising can seem like a black box. What kind of ads work best? Who will see your ads? What should your ads say? We’ve outlined three kinds of digital ads for real estate, who they are for, and how you […] Read more
Reading time: about 2 minsWhy do real estate agents love Adwerx listing ads? You can put your listings online in front of potential buyers in a 15 mile radius or in specific cities (great for second homes!) Your sellers see their home advertised on major sites as they browse the web (they love that!). Your sellers receive regular reports, […] Read more
Reading time: about 2 mins“We spend 85% of our time on technical or transactional work and only 15% on the work that matter most — our relationships,” shared Engel & Völkers CEO Anthony Hitt on stage at the EVUSA Exchange event in Dallas. “Let’s change that!” So how do you offload the work that keeps you from the relationships? […] Read more
Reading time: about 1 minsOver 65% of your real estate business comes from your sphere of influence — your friends, family and past clients. Now you can stay in touch with this valuable network using passive, non-intrusive digital ads from Adwerx. Watch this 30-minute webinar from Inman to discover how advertising to your sphere works and how digital ads can help […] Read more
Reading time: about 2 mins“I’ll wait until the new year to start a new campaign.” “The holidays are pretty quiet for us.” “Buyers and sellers won’t be active until spring, so we’ll pick it up then.” These are real statements from real agents. And while they are correct about the seasonal ebb and flow of the real estate market, […] Read more
