Brand Awareness

Landing pages: sweat the details

You’ve used awareness marketing to build your brand, and drive traffic to your website. Now what? In this lesson, we’ll be covering the basics of a good destination page. This is one of the most important factors of turning traffic into clients.

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Real estate advertising: awareness marketing & lead generation

When running your own real estate business, it can be easy to approach marketing as one big task. That approach can make it feel like there is less on your plate. In reality, marketing is a much more sophisticated and nuanced discipline. Two important aspects of this discipline are awareness marketing and lead generation. This article will discuss these two complimentary forms of advertising, exploring their effects on each other, and in turn, your business.

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digital advertising for real estate agents

Real estate branding: digital advertising for the big picture

There is no doubt that the way we advertise has evolved over the years. In the “Mad Men” days of advertising, hot shot ad execs pitched print campaigns with compelling copy and creative, all with the sole mission of establishing brand awareness and making consumers purchase. Now, advertisers have adapted to the times.  Although the methods of delivery have changed from magazines and televisions to mobile devices and computers, the classic strategies still apply—developing your brand and connecting to your audience in a way that inspires them to convert. 

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