What do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness. As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for […] Read more
“I’ll wait until the new year to start a new campaign.” “The holidays are pretty quiet for us.” “Buyers and sellers won’t be active until spring, so we’ll pick it up then.” These are real statements from real agents. And while they are correct about the seasonal ebb and flow of the real estate market, […] Read more
The most pivotal moment in Julian Culton’s real estate career was also his absolute worst. It was early days, in just his third or fourth transaction. Everything seemed to go fine, or so Julian thought. But after the closing, he received a letter from his supposedly happy client. “It was a ‘Top 10’ list of […] Read more
Like most home sellers, the client of real estate agent Kevin Johnson wondered when he planned to host an open house for her property. “I won’t be doing an open house,” he told her. It wasn’t the first time he’d surprised someone with this answer. Kevin is an agent in Celebration, Florida. And while he’s a […] Read more
Imagine you’re thinking about a new car. You wander a dealer’s lot and a certain little red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so you leave. Later that day, you see that same red convertible in your parking lot […] Read more
In the world of marketing lingo, a brand is one of the more mystical concepts. It’s a term often used, but not often used consistently. What is a “brand,” anyway? A “brand name” refers to the name signifying the source of a product or service. Coca-Cola. Ford. Starbucks. These are often trademarked. But a “brand” […] Read more
Brands are a big deal here at Adwerx. It’s a hot topic around the water cooler, the coffee maker and the ping pong table. Brands, brands, brands… we believe your brand is one of your most important marketing assets. Just having a brand is a great thing. But creating brand awareness is another. (For more […] Read more
When we talk to our customers — real estate agents just like you — it’s only a matter of time before we get the question, “Is Adwerx for lead generation?” It’s a very reasonable question, but in a word, no. Adwerx is not a lead generation platform. Here’s why. If you do a Google search […] Read more
Denise Brewer, TV personality turned real estate pro, shares her wisdom from decades of marketing experience. Learn how to build your brand online and what it takes to succeed in a digital world with these real estate marketing tips. Read more
Sometime in March, AdWerx reached a major milestone. We hit our 15,000 customer mark, surpassed over 2.8 billion ad impressions and now have real estate agent customers in all 50 states! We just want to take this moment to say, THANK YOU!
