Brand Awareness

Everything You Need to Know About Retargeting

Let’s talk digital marketing strategy, and more importantly, why your business should have one. Whether you’re a savvy digital user or you identify as technologically challenged, it’s always helpful to think about how to allocate your advertising budget and reach your target audience online. If you’re new to the world of digital marketing or want […] Read more

17 real estate marketing ideas for 2017

17 real estate marketing ideas for 2017

Brand-building ideas to help you get more real estate business Marketing your real estate business is a full time job. When you’re not taking care of current clients and guiding transactions to a smooth result, you’re keeping an eye on the future. There are so many tactics to employ to expand your reach, get to […] Read more

Real estate farmer Scott Lehmann

The real estate farmer: Scott Lehmann

What do hand-peeled baby carrots have to do with home sellers? What do baby Brussel sprouts have to do with buyers? Well, it takes approximately six months to grow a Brussel sprout. And it can take anywhere from six months to six years to cultivate a real estate lead. And this metaphor goes even deeper. […] Read more

Chris Craft on personal branding for real estate

In his blog post, Let It Shine: Why Personal Branding for Real Estate Agents Matters, Chris Craft of Nao Media explains how real estate agents can go beyond putting their name on a business card. It’s all about being true to YOU. Let it Shine A true brand is natural and not fabricated. A brand is […] Read more

The Best in Real Estate Branding

Creating the best real estate branding is all about creating the best impression. So you put your picture up on your website? Great, now buyers know your face, but they still don’t know your brand. Having the confidence to creatively (yet succinctly) show what makes you a REALTOR above the crowd is the key to […] Read more

Nathan Walldorf Chattanooga Real Estate

What’s in a name: real estate agent Nathan Walldorf

Chattanooga agent Nathan Walldorf’s name was already on the door when he started in real estate. Well, it was his father’s name, really. And his father had taken the agency over from Nathan’s grandfather. So as a new agent, Nathan had his work cut out for him. “Just because my name was in the company […] Read more


Lead generation’s dirty little secret

If you do a Google search for the phrase “lead generation,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents believe it’s the only thing that matters when it comes to marketing. But […] Read more

Joe Schutt Adwerx ad

Joe Schutt and the strategy of giving back

Joe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more

Top real estate blog posts of 2015

It’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos. Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! […] Read more