Brand Awareness

17 real estate marketing ideas for 2017

17 real estate marketing ideas for 2017

Reading time: about 3 minsBrand-building ideas to help you get more real estate business Marketing your real estate business is a full time job. When you’re not taking care of current clients and guiding transactions to a smooth result, you’re keeping an eye on the future. There are so many tactics to employ to expand your reach, get to […] Read more

Real estate farmer Scott Lehmann

The real estate farmer: Scott Lehmann

Reading time: about 3 minsWhat do hand-peeled baby carrots have to do with home sellers? What do baby Brussel sprouts have to do with buyers? Well, it takes approximately six months to grow a Brussel sprout. And it can take anywhere from six months to six years to cultivate a real estate lead. And this metaphor goes even deeper. […] Read more

Chris Craft on personal branding for real estate

Reading time: about 2 minsIn his blog post, Let It Shine: Why Personal Branding for Real Estate Agents Matters, Chris Craft of Nao Media explains how real estate agents can go beyond putting their name on a business card. It’s all about being true to YOU. A true brand is natural and not fabricated. A brand is uncovered and not […] Read more

The Best in Real Estate Branding

Reading time: about 3 minsCreating the best real estate branding is all about creating the best impression. So you put your picture up on your website? Great, now buyers know your face, but they still don’t know your brand. Having the confidence to creatively (yet succinctly) show what makes you a REALTOR above the crowd is the key to […] Read more

Nathan Walldorf Chattanooga Real Estate

What’s in a name: real estate agent Nathan Walldorf

Reading time: about 2 minsChattanooga agent Nathan Walldorf’s name was already on the door when he started in real estate. Well, it was his father’s name, really. And his father had taken the agency over from Nathan’s grandfather. So as a new agent, Nathan had his work cut out for him. “Just because my name was in the company […] Read more

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The artful branding of real estate agent Michael Druckman

Reading time: about 2 minsMichael Druckman had paid his dues in the corporate world. After a glittering career in publishing, working for The New Yorker, USA Today and Playboy, Michael was ready to put his feet up. But his wife had other ideas. “She wasn’t going to let me sit around and watch ‘Judge Judy’ all day,” he laughed. […] Read more

adwerx_real-estate_Lead_generation

Lead generation’s dirty little secret

Reading time: about 3 minsIf you do a Google search for the phrase “lead generation,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents believe it’s the only thing that matters when it comes to marketing. But […] Read more

Joe Schutt Adwerx ad

Joe Schutt and the strategy of giving back

Reading time: about 2 minsJoe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more

Top real estate blog posts of 2015

Reading time: about 2 minsIt’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos. Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! […] Read more

5 top secret weapons for real estate branding

Your top 5 secret weapons for real estate brand awareness

Reading time: about 3 minsWhat do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness. As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for […] Read more

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