Luxury brokerage steps up its commitment to supporting their 2,500 agents with personalized, local brand ads for every agent and listing
The real estate entrepreneurs leading Brown Harris Stevens, an independent brokerage with offices through the New York Tristate area and southern Florida, are fulfilling a pledge to help their 2,500 agents stay at the forefront of technology and innovation by launching a customized, personalized, and hyperlocal digital advertising strategy with Adwerx. The Adwerx Enterprise Automation Platform seamlessly generates personalized and company branded digital ads to fast-track awareness of every new available listing from each of Brown Harris Stevens’ 55 sales offices.
Adwerx’s Platform makes it easy for both the brokerage and its agents to promote new listings by seamlessly integrating with listing data to create ads that are:
- targeted to the right hyperlocal geographic area
- displayed to prospects where they are spending time online
- reaching consumers who are likely to purchase a home
- personalized by the agent as desired
- deployed frequently with a photo and details about the property listing
- branded and include contact information for the agent
- measurable in order to track reach
Ads appear on Facebook, Instagram, popular mobile apps, and premium websites that consumers and potential home buyers visit on a daily basis. Plus, in addition to the advertising for each new listing, all agents will receive an automated retargeting campaign, increasing visibility and maximizing online exposure as the agents’ ads follow potential clients who have visited the agents’ web pages to subsequent sites they visit.
By implementing the Adwerx Enterprise Automation Platform, Brown Harris Stevens is better equipped to attract, develop, and support its real estate professionals with a service that has been proven to lower agent churn by up to 42%. To learn more, visit enterprise.adwerx.com.
About Brown Harris Stevens
Brown Harris Stevens (BHS) is one of the most prominent privately-held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market.
With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami. Learn more at www.bhsusa.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.