Agents at the firm will receive a personalized retargeting campaign that places a customized, FaceForward™ ad in front of every website visitor
May 11, 2022 – Blake Real Estate is making a promise to provide the best in digital advertising technology by implementing Adwerx to power website retargeting for every agent. Once a prospect visits the producer’s website, custom branded ads featuring the company and the producer accompany them throughout their online journey. This impactful technology elevates the producer’s profile by optimizing visibility and keeping them top-of-mind with potential clients.
With this new service, these FaceForward™ digital ads appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. FaceForward™ Advertising works by merging personalized data and images of ‘local’ company representatives into the brand advertising for the firm. The result is that every representative is personally advertised in their market automatically.
“Blake Real Estate is committed to investing in the latest technology to ensure our producers are staying top-of-mind with everyone who visits their website,” said Rick Blake, Broker/Owner at Blake Real Estate. “Adwerx provides a seamless solution to do this with retargeting technology that delivers messaging to potential clients and referral networks.”
Research shows that retargeting recaptures the interest of prospects. When shown an ad after visiting a website and leaving without action, 43% of website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
Adwerx makes digital advertising easily accessible and effective for companies and their producers by providing ads that use industry best practices and are set up automatically, ultimately boosting the productivity of top performers. To learn more visit enterprise.adwerx.com.
About Blake Real Estate
Regarded as the premier choice for real estate brokers in the southeast United States, Blake Real Estate provides the most current and innovative marketing, technology and consumer programs to the real estate consumer.
Blake Real Estate has helped thousands of families and investors with their real estate needs in Alabama, Florida and North Carolina for two decades. This exceptional track record gives clients the comfort of knowing they are working with knowledgeable, skilled professionals who have the contacts and experience that are invaluable to successful real estate transactions.
With a number of top ranking agents throughout Alabama, Florida and North Carolina, we have an expert in every neighborhood that is ready to assist!
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.