Berkshire Hathaway HomeServices Verani Realty Rolls Out Automated Listing Ads With Adwerx Enterprise

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Digital advertisements will showcase newly listed homes

DURHAM N.C.– Berkshire Hathaway HomeServices Verani Realty announces that they are partnering with Adwerx Enterprise to deliver automated listing ads, ensuring newly listed properties are promoted online. These digital ads feature property imagery, brokerage branding, and agent contact information and are delivered to prospective buyers on the websites, apps, and social media they visit most.

In the current market, many homes are going under contract in record time. The increased transaction speed makes maximizing the marketing during the first week of a property’s listing critical for today’s agent. The Adwerx Enterprise Automated Listing Advertising program ensures that ads launch once the ‘Coming Soon’ property is entered into the MLS, all without the agent having to stop and build an ad. This system maximizes efficiency when time is at a premium.

“The real estate industry is always evolving, and it’s our responsibility to give our agents and their clients the tools for success,” said Giovanni Verani, Owner and President of Berkshire Hathaway HomeServices Verani Realty. “The Adwerx Automated Listing Advertising Program keeps us at the forefront of real estate technology, and allows us to remain cutting edge in this constantly changing industry.”

In 1967, Osvaldo Verani founded Verani Realty. The firm has now grown to over 500 agents at 20 locations to serve the needs of clients in New Hampshire, Massachusetts, Vermont, and Maine. Berkshire Hathaway HomeServices Verani Realty has built on their solid foundation for growth with a commitment to mutual respect, trust, customer service, and quality. The company puts special emphasis on technology by providing the quality marketing tools agents need in order to rapidly increase their business.  

“At Adwerx, our mission is to build brilliantly simple advertising that takes the work of building online ad campaigns off agents’ task lists so they can focus on their clients,” added Jed Carlson, CEO of Adwerx. “It’s a pleasure to work with Berkshire Hathaway HomeServices Verani Realty and grow their advertising platform.”

A recent study by Adwerx and REAL Trends found that agents and brokers often have different needs when it comes to marketing, with brokers being focused on long-term goals and agents prioritizing the need to generate immediate business. Digital advertising satisfies both these needs by providing clear, trackable statistics on individual ads as well as delivering long-term branding benefits. To learn more, please visit https://enterprise.adwerx.com/2018-marketing-analysis.

About Berkshire Hathaway HomeServices Verani Realty

Berkshire Hathaway HomeServices Verani Realty has been serving the real estate needs of New Hampshire, Massachusetts, and Maine since 1967. The family-owned company has grown to over 500 agents, with a focus on innovative technology and exemplary customer service for its clients. In addition to providing residential real estate services, Verani also houses divisions dedicated to offering expertise in new construction homes, commercial real estate, relocation services and luxury properties. To learn more about Verani’s services and its affiliation with the international network of Berkshire Hathaway HomeServices brokerages, visit verani.com or call 888-723-0306.

About Adwerx

One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America’s Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.

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