“Any agent who’s not doing online advertising right now is missing the boat,” said Stephanie Pfeffer Anton, Executive Vice President, Luxury Portfolio International – Leading Real Estate Companies of the World®.
And now affiliates in the Luxury Portfolio network can create digital ads for their listings right in the back end platform. These affiliates promote listings within a 15-mile radius of the property or within select cities. And they can retarget both the seller and potential buyers, so anyone interested in the house sees the ad as they browse the web.
“This is a great tool because it’s inexpensive, it’s easy to take advantage of and it’s all done for you. It’s kind of a no-brainer,” she added.