Industry: Real Estate
Products: Listing Ads, Sphere Ads
Customer Name: Steven David Elliot
Brokerage/Business Name: Fathom Realty
“In order to help as many people as possible, I need my name to be repeated as frequently as possible. And Adwerx lets me do that.”
Helping others is the through-line in all of Steven’s activities. Through his vast referral network, Steven connects people all over Raleigh, NC and the country.
“I want to be the go-to person. I want to solve your problem. But if I can’t, I’ll connect you to someone who can. I am a servant, and by serving others I will be rewarded with abundance.”
With this kind of networking prowess, Steven doesn’t have to do much in the way of paid marketing for his real estate business. And yet, he’s a firm believer in the power of digital advertising. Particularly the power of brand awareness. And for that, he uses Adwerx brand ads.
“Complete strangers walk up to me on the street and say, ‘You are that real estate agent on the internet!’ The ads are like sign calls, only better. I am putting my ads right on potential clients’ smartphones and computers, in their offices, cars and living rooms,” he said. “In order to help as many people as possible, I need my name to be repeated as frequently as possible. And Adwerx lets me do that.”
In this interview, Steven shares how agents get quality leads.
“The best way to accomplish that is through branding. Be your brand. In my community, people know who Steven David Eliot is. They know it because of the events, which they may or may not go to. They know it from the social media, which they participate with every day. They know it from the marketing that I do for my properties, which are original marketing techniques that other agents don’t do.
They know it from Adwerx, which reinforces my brand. My logo is there, my colors, my name. I want that repeated as frequently as possible, and I can’t even put a dollar value on that. Thankfully, Adwerx is extremely affordable product and accomplishes something that I would have to spend hours, upon hours, upon hours, or hire an outside advertising agency to place those ads for me.”