April 2017

real estate advertising

Real estate advertising ideas to steal from Madison Avenue

Big budget ad campaign ideas for real estate agents The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what […] Read more

Join the launch party for Katie Lance’s new book!

Be part of the party with Katie Lance when she launches #GetSocialSmart on Amazon April 19! Katie Lance is the first name on everyone’s lips when social media for real estate comes into the conversation. With her Katie Lance Consulting, the GetSocialSmartAcademy, her amazing webinars, and her fun, engaging speaking presentations… it’s no wonder! Now […] Read more

Harry Potter walked into a real estate office…

When Adwerx CEO Jed Carlson sat down with Century21 Redwood Realty Director of Leads Management Billy Ekofo, the word “leads” was said pretty often. After all, real estate agents think about leads pretty often, so that stands to reason. But it was Billy’s role that inspired Jed to think about Harry Potter. Billy’s role at […] Read more

Seth Price puts you on “The Road to Recognition”

How do you market your real estate brand today?   It’s rare that you find a marketing book that’s not only a joy to read but packed so full of actionable advice you’re going to want bookmarks for our favorite sections to read again and again. The Road to Recognition is that book. Written by […] Read more