Adwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more
I work closely with real estate agents every day. Dozens of my closest friends are real estate agents and a lot of agents cringe at the term FSBO (For Sale By Owner). And I put my home on the market to sell it myself. I was a FSBO. Before you panic, there are a couple […] Read more
Stay in front of contacts with our Quick Adder tool for Custom Audience ads It’s happened to you. You’re at a neighborhood party or a baby shower. Maybe a networking event and someone hands you their business card because they’re interested in your professional services. How do you stay top-of-mind with that new contact and potential […] Read more
Thinking of digital ads? You need a real estate landing page. Here’s why. No online advertising campaign is complete without a place for interested home buyers and sellers to end up after they click-through. The most effective solution is a real estate landing page, the goal of which is to expand on the promises made […] Read more
The Real Estate Community’s Online Presence Expert explains how agents and brokers can do more with LinkedIn Mention social media to real estate agents, and their first response will probably be Facebook. Their second response might be Instagram — if they’re really on the cutting edge. But few will mention LinkedIn. Online Presence Expert & […] Read more
For loan officers, real estate agents and other professionals, there are two typical kinds of sales models. There is the first model, which is transactional. I have something you want. You buy it. We’re done. The second model is a relationship. I get to know you, I understand your needs, and I offer you a […] Read more
