What did our readers share this year? What Adwerx real estate blog content resonated most? This year has been amazing here at Adwerx. One reason it’s been so amazing is that our readership has grown so much. And that means we’re able to share agent stories, best practices in digital advertising and new features for […] Read more
Can a company wish you a happy holiday? Not really. But the people that make that company can. And we do. Adwerx is a small business — we have just about 50 people right now. But it’s no exaggeration to say that each and everyone wishes all our customers an amazing holiday and a prosperous […] Read more
Coca-Cola. Nike. YOU. Yes, you are a brand just like these huge names. Learn how to start branding for mortgage professionals But how do start branding for mortgage professionals? How does your brand shape your mortgage business? And how can digital tools help? Adwerx will walk you through the development of a personal brand that […] Read more
When mortgage professionals want to use digital ads, they have several things to consider: their branding, their messaging, and compliance. A marketing campaign, whether consisting of one or numerous advertisements and promotional opportunities, needs to be above board, avoiding potential UDAAP (Unfair, Deceptive, or Abusive Acts or Practices) and fair lending violations. “Nearly any kind […] Read more
When she was in her 50s, financial planner Susan Waters had to start over from scratch. She had built a successful mortgage business with five locations, but the economic crash of 2008 dismantled it in mere months. And she was shocked at how even with all her preparation, she couldn’t weather the storm. “I had […] Read more
Loan officers need to network to get work. We already know how networking is the best tool in your mortgage business belt. But do you really know how to use it? The term “networking” has become a catch-all term for “getting business,” and that can be pretty overwhelming. Here, we’ll break down the basics to […] Read more
No matter where you work in real estate, there is a slow season in your market. Things pick up and then things go quiet. But what time of year that is and what each agent does with it with varies greatly. Come the fall, the slow season moves over the Seattle area like a cloud, […] Read more
Nicole Beauchamp is a native New Yorker. And not just New York. She’s a true Manhattanite. And knowing Manhattan has become the cornerstone of her work as a real estate agent with Engel & Völkers USA. When Sam DeBianchi sat down to talk with Nikki, as her friends know her, for this episode of SamSpeaks!, […] Read more
What to Expect Have you ever shopped for something on a web site and then had that product follow you around the web and Facebook? It’s a tactic called retargeting and it’s powerfully effective. And it’s now something that real estate agents can do, too! This webinar is an information-packed session to help agents understand retargeting […] Read more
Use social media for insurance businesses You’ve mastered the art of engaging people in person, and you can spot a potential client from miles away. Your handshake is the stuff of legend, and people really take notice when you speak. Your website is sleek and user-friendly, and it’s bringing in a steady stream of business. Now, […] Read more
