Every superhero has an origin story. Peter Parker was bitten by a radioactive spider and became Spiderman. Bruce Wayne’s parents were murdered and he became Batman, The Dark Knight. Diana was appointed champion of the Amazon warriors and became Wonder Woman. Tony Iacoviello was a scientist and an artist. And he became The Geeky Agent. […] Read more
You have your mortgage business up and running, and you’re networking more every day. Great! So now, it’s time to get your online profile to be just as successful as your in-person approach. The best way to do that is to build a mortgage website and direct traffic to a great landing page. The difference […] Read more
When you think of virtual reality, you probably think about games rather than real estate. But real estate is actually perfectly positioned for this virtual reality, or VR for short.. And visual marketing is the power tool of your marketing kit for real estate. Photos, videos, 3D models and floor plans are all ways to […] Read more
Ben Bacal wants real estate agents to knock on a thousand doors. He knows that’s not possible in real life. But it is with video. And that’s what inspired him to create the new real estate video app Roofshoot. He spent hundreds of dollars on video production of his luxury listings. “But I found out […] Read more
Your mortgage sales pipeline isn’t going to fill itself. You know you have to get out there and turn prospects into actual borrowers. But what’s the best way? The bad news is that there’s no magical formula, no silver bullet for marketing your mortgage business. But there’s also good news. Advertising still works. You have […] Read more
After ten years in the pits of NASCAR all over the country, you’d think Josh Tucker would have a steering wheel or at least a race car as his logo for his real estate business. You’d be wrong. It’s an anchor. Josh and partner Greg Biffle, also a NASCAR alum, are both avid boaters and […] Read more
New digital real estate tools help you position and promote your properties There are standard actions that agents take to market their real estate listings. But what can do you do stand out, both in your seller presentations and to buyers looking at your real estate listings? The folks at Adwerx and Houselens teamed up to […] Read more
Patrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all […] Read more
Lead generation for loan officers is one of the top Google searches for those in the mortgage industry. So why are leads such a challenge? As a loan officer, it should be as easy as finding someone who wants a home to find someone who needs your services. But sometimes, we get into the same […] Read more
Steven David Elliot wants you to buy a pair of shoes. Specifically, if you’re a new agent and you have $200 to spend marketing yourself. It’s a question Sam DeBianchi asked him in this episode of SamSpeaks! and his answer was unlike anyone else’s. “Get a great pair of shoes. Put gas in your tank […] Read more
