“Five years from now, if you’re not using these tools, your business is going to go away.” That’s what Laurie Weston Davis of Better Homes & Gardens Lifestyle Properties shared with Sam DeBianchi in the latest episode of SamSpeaks! Based in Pinehurst, North Carolina, Laurie is also one of the founders behind The Geeky Girls, a […] Read more
If Brad Inman was the brains of Inman Connect in San Francisco, Billy Ekofo was the heart. His message of MOYO, his surprise family visit and his genuine enthusiasm for helping real estate professionals do better and be better had everyone moved, merry and motivated. But truth be told, we do not like him. And […] Read more
Sometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. […] Read more
Thanks to RE Technology for sharing this story of success! Realtor Kevin Johnson has never held an open house, never mailed a postcard, and never door knocked–yet he’s closed nearly 100 homes since he started selling real estate in August of 2014. So how did a rookie agent manage to do this? “I’ve never done […] Read more
Agents were early adopters of social media for real estate. The prevalence of mobile technology has transformed the way companies approach marketing. It has forced companies to rethink advertising of their services. For marketing campaigns to be effective, the message must reach the right people, at the right time, in the right way. But as […] Read more
With Adwerx digital ads for real estate, agents can put their brand or their listing all over the web, Facebook and mobile apps. But there’s a catch to Adwerx ads and all digital ads, for that matter. They have to link somewhere. While maximum impressions for awareness are the goal, you do need a web […] Read more
Andrea Geller, a broker associate for Coldwell Banker Residential Brokerage in Chicago, Ill., recently saw nearly 13,000 views and more than 30 clicks on a digital real estate ad she ran using Adwerx. That’s 319 percent MORE clicks than the industry average! Her digital ads – targeting Chicago-area consumers – were placed on sites like Forbes.com and […] Read more
It’s a competitive real estate market out there right now. And when homes are selling the same weekend they go on the market, real estate agents need to employ every tactic they can to help their clients get their dream home. And sometimes it’s not about the buyer’s cash. It’s about the buyer’s character. Because […] Read more
New data indicates that 60% of home sellers want their home marketed online with more clients asking for promotion on everyday websites than even Zillow or Realtor.com. Answering “the digital question” can make or break a listing presentation for affiliates today, and they are turning to their brokers for answers, but brokers can’t be expected to […] Read more
Joe Rand is the Chief Creative Officer at Better Homes and Gardens Rand Realty. He’s also an active blogger, writing for the RandRealty.com “Market Intelligence Blog” as well as his real estate education blog “The World’s Best Real Estate Agent.” He also maintains a personal blog about his experiences moving to the suburbs from the […] Read more
