How did your sphere help you build your real estate brand? When a guy in a suit showed up amid the chaos of a NASCAR race, the folks in the pit did a double take. “They didn’t know me by name, but they knew me when they saw me,” said Josh Tucker. “When they saw me […] Read more
. What do real estate agents have in common with Amazon and Zappos? You can all retarget your customers! Retargeting for real estate uses cookies to stay in front of your previous site visitors. When someone visits your website, a few lines of code will drop an anonymous browser cookie. This cookie is a small […] Read more
If you’re a loan officer, the last thing Jason Frazier wants you to do is ask, “Anyone need a loan?” Which is odd, considering he’s the CIO of Mason McDuffie Mortgage (MMCD), a company that is in the mortgage business. So you’d think driving mortgage sales would be top priority. Well, you’d need to think […] Read more
It’s real estate basics: over 60% of your business comes from people you know. 26 years ago, Jeff Lobb’s sphere would be about 30 people. That was his inner circle of people he knew very well. In the years that followed, there were some hard lessons learned. Because he’s the first to admit that he […] Read more
“If you reach all your goals all the time, you’re not setting them high enough.” That’s just one of the pearls that Mark Spain of Mark Spain Real Estate shared with Sam DeBianchi in this episode of SamSpeaks! Here’s a pro tip: watch this episode with a notebook and pen handy. The real estate industry […] Read more
Do You Believe in Magic? As you turned the pages, you imagined you were actually in the great dining hall at Hogwarts, watching the magical Sorting Hat place first-year students Harry Potter, Ron Weasley and Hermione Granger into Gryffindor. The adventures played out and the personality of the characters pulled the reader in, often causing […] Read more
This post is contributed by Andrea Geller of HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage in Chicago. I remember when Facebook launched Facebook Groups. It was a great way to move specific conversations from Twitter or Facebook posts to a defined audience in one space. For the most part, Facebook Groups for […] Read more
Real estate agent Dusty Baker’s English teachers would laugh if they knew how much writing helps him build his business. As he confessed to Sam DeBianchi in Episode 4 of SamSpeaks!, he nearly flunked those classes in school. But the fact is, Dusty has used writing and his blog to build a strong online presence with […] Read more
How can you effectively use social media for recruiting for real estate and retaining the best agents? Recruiting and Retaining Using Social Media from Katie Lance on Vimeo. Katie Lance recently invited Adwerx to join her for a webinar that discussed how social media helps brokers and owners to soften the ground with the potential team […] Read more
Joe Rand is a pragmatist. In a world where everyone, real estate agents included, seems to overshare on social media, he has a word of warning. “If it’s online, someone is going to find it,” he told Sam DeBianchi in Episode 3 of her series, SamSpeaks! “Even email can be seen by just about anybody down […] Read more
