August 2016

SamSpeaks! Coaching Episode 1 Leigh Brown

SamSpeaks! with Leigh Brown

In the second installment of her new video and podcast series, SamSpeaks!, Sam DeBianchi talked with Leigh Brown. Leigh is a top producing agent in Charlotte, NC. She is the author of the book Outrageous Authenticity. And above all, she is not one to mince words. Neither is Sam, of course. So we knew we […] Read more

Adwerx Recruiting for Real Estate Get the most out of your team

How to get the most from your real estate team

You have a team of real estate agents that give you their all. How do you give them your all, too? Brokerages are built on your real estate team. The more effective each member, the more effective the team as a whole. The folks at Happy Grasshopper share our commitment to teamwork, and they have […] Read more for real estate advertising

Go short! Use for real estate digital ads

Real estate agents can use the URL shortener to measure in digital. One thing about web links is this: they aren’t pretty. They’re often long and very complex-looking. And when real estate agents want to share links to their web site, listings or other digital content, it can be somewhat clunky. For example, the link […] Read more


Tips from a real estate celebrity: Sam DeBianchi

Recently, we had the pleasure of working with Samantha DeBianchi. Sam is not only a top producing agent in south Florida. She’s a sought-after real estate expert for news outlets like Fox Business, CNBC, MSNBC, Bravo, HuffPo, Forbes, Inman, and Bloomberg to name a few. Plus she’s the first female star of Million Dollar Listing […] Read more

Adwerx for mortgage lenders to build brand online

How you can build your mortgage brand online

With brilliantly simple digital ads, lenders can reach local borrowers and local real estate agents online Mortgage professionals are consistently faced with the challenge of filling sales pipelines. You want to find people who need a new mortgage, so you cultivate relationships with real estate agents. Or you want to find people looking to refinance their […] Read more

Branding for mortgage lenders - who are you?

Why does branding matter for mortgage lenders?

When mortgage consumers think of a brand, they probably think of a large bank. These are powerhouse brands, true enough. But a “brand” in a more esoteric sense refers to the perception that consumers have about that company and therefore the product. As an independent loan officer, the loan might be the product, but YOU are […] Read more

generate mortgage leads

Generating mortgage leads

Where do your mortgage leads come from? Let’s look at the numbers. According to the Consumer Finance Profile of 2013 Mortgage Borrowers, 38.8% of mortgages were for home purchases while 61% were for refinancing existing homes. So that means there are two sources for mortgage business: real estate agents who are working with new home buyers […] Read more