March 2016

Work with an agent for change. Gary Richter. Related Realty. Giveback Homes. Learn more.

Adwerx Case Study: Patrick Ryan of Related Realty

Reading time: about 1 minsIndustry: Real Estate Products: Sphere Ads Customer Name:  Patrick Ryan Brokerage/Business Name:  Related Realty, Chicago “It’s one of the only advertising tools I’ve ever used where people reach out me.” Patrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these […] Read more

Women in real estate video interviews Pam O'Connor

Women in real estate leadership [VIDEO]

Reading time: about 1 minsBoth men and women are real estate agents. But for the moment, we’re going to focus on women in this industry. Women have worked in real estate almost since its inception in 1794 and its establishment as a legitimate business in the 1840s. Today, 58% of all REALTORS® are female. To get even more specific, […] Read more

Four ways to NOT think about your sphere of influence

Reading time: about 3 mins“My list is a mess.” This is the most common response we hear when we introduce our new Sphere ads. As soon as we start to explain the part about uploading a list to target the digital ad, many agents slump in their seats and sigh heavily. Whether you call it a list, a database, […] Read more

Graham Peterson HomeBridge Financial Mortgage Services Adwerx Ad

Adwerx Case Study: Graham Peterson, HomeBridge Financial

Reading time: about 1 minsIndustry: Mortgage Products: Sphere Ads Customer Name:  Graham Peterson Brokerage/Business Name:  HomeBridge Financial Services “My business is a referral business, and that’s what Adwerx did for me.” Graham Peterson has held an impressive array of positions throughout his 27-year tenure in the mortgage industry. He’d been out of the retail part of the industry for some time, […] Read more

david bromstad hgtv molly mckinley adwerx

Exclusive staging secrets from HGTV’s David Bromstad

Reading time: about 1 minsDavid Bromstad wants you to break the rules. We had an exclusive conversation with him in his hometown of Miami and seized the moment to pick his amazing designer brain, and he has some great guidance for real estate agents. Watch the video House staging tradition dictates that real estate agents encourage sellers to depersonalize […] Read more


Engel & Völkers CEO on marketing automation for real estate

Reading time: about 2 mins“We spend 85% of our time on technical or transactional work and only 15% on the work that matter most — our relationships,” shared Engel & Völkers CEO Anthony Hitt on stage at the EVUSA Exchange event in Dallas. “Let’s change that!” So how do you offload the work that keeps you from the relationships? […] Read more