January 2016

Jed Carlson CEO Adwerx speaking at Inman Connect 2016

Inman Connect 2016: we’ll always have Manhattan!

Reading time: about 1 mins#ICNY16. It is the hashtag of hashtags in real estate leadership. Adwerx attended and our team met so many inspiring, insightful and intelligent people from all over real estate. Brokers, agents, vendors, thinkers. We got video. We did interviews. We had dinners. We had coffees. It was truly a wonderful event and a HUGE thank you to […] Read more

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The artful branding of real estate agent Michael Druckman

Reading time: about 2 minsMichael Druckman had paid his dues in the corporate world. After a glittering career in publishing, working for The New Yorker, USA Today and Playboy, Michael was ready to put his feet up. But his wife had other ideas. “She wasn’t going to let me sit around and watch ‘Judge Judy’ all day,” he laughed. […] Read more

Adwerx at Keller Williams Family Reunions

Adwerx returns to Keller Williams Family Reunion 2016!

Reading time: about 1 minsDid you ever meet a group of new folks and thought to yourself, “I belong here!” That’s how the Adwerx crew felt at Keller Williams Family Reunion last year. In fact, we have a super-fun video of all the warm, welcoming people were lucky enough to meet. And we look forward to meeting even more of you […] Read more

Inman Connect 2016 New York

Adwerx at Inman Connect 2016 in New York City

Reading time: about 1 minsAdwerx is packing up our powerpoints and polishing our iPads to join the 3000+ attendees at Inman Connect 2016 in New York City! Not only do we have a kiosk (come find us at D4!) but our CEO Jed Carlson will be speaking on Friday January 29 at 10:40am. And we look forward to spending […] Read more

Real estate marketing automation with adwerx

Real estate marketing automation

Reading time: about 3 minsAs a busy real estate agent, you’re looking for ways to grow your business. Aside from making a carbon copy of yourself or finding a time machine, there is a way to help you do more in less time: automate. Marketing automation, also known as programmatic marketing, is the process of taking a marketing tactic […] Read more

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Lead generation’s dirty little secret

Reading time: about 3 minsIf you do a Google search for the phrase “lead generation,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents believe it’s the only thing that matters when it comes to marketing. But […] Read more

Joe Schutt Adwerx ad

Joe Schutt and the strategy of giving back

Reading time: about 2 minsJoe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more

Sphere of influence for real estate agents - which type are you?

Which kind of sphere of influence do you have?

Reading time: about 2 minsIt’s real estate basics: 60% of your business comes from people you know — your sphere of influence. Your neighbors. Your book club members. Your past clients. Your agent friends. And whether you are a rookie agent or a seasoned veteran, these relationships are your bread and butter for referrals and repeat business. But interestingly, not […] Read more

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