The real estate industry may change, but so much of marketing for real estate remains tried and true. At the NAR 2015 conference in San Diego, Adwerx chatted with attendees and vendors, and we asked, “What’s your favorite marketing tip?” Of all the tips we got, our favorite insights were from Bill Risser of The […] Read more
It’s the season of gratitude, and we find that real estate agents really know how to say thank you. In fact, we asked many of the agents who use Adwerx to share some of the unique ways they have said thank you to clients. These are some of our favorites — from the personalized and […] Read more
The most pivotal moment in Julian Culton’s real estate career was also his absolute worst. It was early days, in just his third or fourth transaction. Everything seemed to go fine, or so Julian thought. But after the closing, he received a letter from his supposedly happy client. “It was a ‘Top 10’ list of […] Read more
“Please don’t kill Snapchat for me,” begged Bill Risser’s 22 year-old son. And with good reason. His father’s job is to help real estate agents use modern social media tools. “The boomers moved into Facebook and took over,” said Bill. “So my son just wanted to keep Snapchat to himself.” And Bill agreed. For now. […] Read more
As he sat in his car in front of a listed house, Steven David Elliot knew perfectly well his client wasn’t going to buy it. He knew they wouldn’t buy any house any time soon — they just weren’t ready. But they wanted to look. And so he took them out. All told, it was […] Read more
It’s barely November. Chances are, you’re just starting to think about Thanksgiving. But as a real estate agent, it’s the perfect time to start thinking about 2016. And not just thinking — planning. But not just random plans. What are your goals? How will you achieve them? How will you measure them? We talked with […] Read more
