August 2015

Adwerx post on basics of building your brand for real estate agents

Brand building basics for real estate agents

In the world of marketing lingo, a brand is one of the more mystical concepts. It’s a term often used, but not often used consistently. What is a “brand,” anyway? A “brand name” refers to the name signifying the source of a product or service. Coca-Cola. Ford. Starbucks. These are often trademarked. But a “brand” […] Read more

How do you measure brand awareness for real estate?

Brands are a big deal here at Adwerx. It’s a hot topic around the water cooler, the coffee maker and the ping pong table. Brands, brands, brands… we believe your brand is one of your most important marketing assets. Just having a brand is a great thing. But creating brand awareness is another. (For more […] Read more

Facebook personal vs. Facebook business: which should you use?

Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Read on to learn what the difference is and why we prefer Facebook Pages for realtors.

But first, what’s the difference between Facebook Profiles and Pages?

The first thing you need to know is that you can’t have a Facebook Page without having a Profile first. When you sign up for Facebook, you create a personal profile and add your family and friends to your network. We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or how many houses you’ve sold this month.

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