And now for something completely different. A Monty Python reference. What is your favorite color? Okay, that might have been a tad indulgent. With the Adwerx brand refresh process (read part one of the series here), it wasn’t so much about asking our favorite color as much discovering what color we felt best represented our […] Read more
You know that friend who is always rearranging her furniture? Looking for something new, fresh and better? That’s just like the folks here at Adwerx. Restless reinventors. And so we embarked on creating a new brandmark to help us set the tone for all our marketing and messaging. Not a slight undertaking, to say the […] Read more
Mobile is growing faster than any other advertising channel. And what’s really intriguing is that mobile’s growth hasn’t meant any loss to desktop usage. So users are simply adding mobile to their technology use. Mobile use tends to be task-specific, with users consuming photos, maps, weather and games, while they are using desktops and laptops […] Read more
We’re having a Sally Field moment here. Inman has nominated Adwerx as an Innovative Tech Company, and we’re feeling very, very liked. Not to mention we’re extremely proud to be listed among such a stellar group of companies! Inman is a leading authority for professionals in the world of real estate, so this nomination means a […] Read more
Social, social, social…. Marcia, Marcia, Marcia… We aren’t the first to say social media for real estate agents matters. You know it matters. But it can be overwhelming to identify best practices for the various social channels that are available to you. And how can you use social media for real estate marketing? We took a […] Read more
Real estate agents work harder than folks in almost any other industry. And they totally understand the need for marketing and advertising. We talk to dozens of agents each month about how to market homes, how to reach audiences and how to best use technology for all of that. Last time, we discussed the hardware […] Read more
Many moons ago, the only way to reach new folks directly was through their physical mailbox. But direct mail is a tough channel, and most people sort their mail over the trash can. The email inbox was uncharted territory for about five minutes. These days, most inboxes are just as chock full of unsolicited emails, […] Read more
