June 2015

AdWerx for Real Estate on how real estate agents can use video for marketing

Real estate video marketing

Reading time: about 4 minsAt Inman’s Real Estate Connect this past January, John Passerini, the VP Interactive Marketing for Sotheby’s International Realty, made a bold statement for 2015: video would be an absolute necessity for real estate agents. “Consumers are ready to consume video,” he said. “People want stories complemented with video content.” This is great news for real […] Read more

Adwerx is not lead generation

Reading time: about 2 minsWhen we talk to our customers — real estate agents just like you — it’s only a matter of time before we get the question, “Is Adwerx for lead generation?” It’s a very reasonable question, but in a word, no. Adwerx is not a lead generation platform. Here’s why. If you do a Google search […] Read more

An introduction to PPC for real estate

Reading time: about 2 minsBuzzword bingo continues here on the AdWerx blog with our latest entry in the digital marketing lexicon: PPC for real estate agents. In this case, PPC is not a hallucinogenic. It’s an acronym that stands for Pay Per Click advertising. Here’s how PPC works: a user types in a search on Google. That search contains […] Read more