When running your own real estate business, it can be easy to approach marketing as one big task. That approach can make it feel like there is less on your plate. In reality, marketing is a much more sophisticated and nuanced discipline. Two important aspects of this discipline are awareness marketing and lead generation. This article will discuss these two complimentary forms of advertising, exploring their effects on each other, and in turn, your business.
This month’s “From the Trenches” post comes from Lisa Archer, co-founder of The Geeky Girls. Lisa is a licensed realtor in Charlotte, NC, where she is the Chief Opportunity Officer at Live Love Realty. Live Love Realty currently operates out of seven locations, with two more opening soon. The Charlotte office alone had $50 million in sales last year.
Lisa has spoken at multiple real estate conferences, including Inman Connect, Agent Reboot, and Keller Williams Mega Camp. She was also voted one of the Inman 100 Most Influential Leaders in Real Estate for 2013 and 2014, and one of the Swanepoel Power 200 for Social Media. We’re excited to have her share some of her expertise!