June 2014

Real estate advertising: awareness marketing & lead generation

Reading time: about 3 mins

When running your own real estate business, it can be easy to approach marketing as one big task. That approach can make it feel like there is less on your plate. In reality, marketing is a much more sophisticated and nuanced discipline. Two important aspects of this discipline are awareness marketing and lead generation. This article will discuss these two complimentary forms of advertising, exploring their effects on each other, and in turn, your business.

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From the trenches: lessons from Lisa Archer, co-founder of The Geeky Girls

Reading time: about 3 mins

This month’s “From the Trenches” post comes from Lisa Archer, co-founder of The Geeky Girls. Lisa is a licensed realtor in Charlotte, NC, where she is the Chief Opportunity Officer at Live Love Realty. Live Love Realty currently operates out of seven locations, with two more opening soon. The Charlotte office alone had $50 million in sales last year.

Lisa has spoken at multiple real estate conferences, including Inman Connect, Agent Reboot, and Keller Williams Mega Camp. She was also voted one of the Inman 100 Most Influential Leaders in Real Estate for 2013 and 2014, and one of the Swanepoel Power 200 for Social Media. We’re excited to have her share some of her expertise!

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Related Information

creative real estate advertising Thanks to billboards and yard signs, real estate ads are always visible. If you want to stand out, invest in online creative real estate marketing for the best real estate ads!

real estate digital marketing services Online marketing is an essential tool in real estate, and a real estate digital marketing service can give you the solutions you need. Let's look at how.

Advertising words for real estate agents It's not what you say, but how you say it! Use powerful advertising words for real estate marketing and help your listings get the attention they deserve!

best way to advertise real estate How can you best advertise your real estate business? It's a big question, but one we can answer by breaking down the core components of real estate marketing.

ads for real estate agents Ads for real estate should be catchy and maybe even quirky to help agents stand out in the crowd. Retargeting will help make them memorable.

marketing luxury real estate Adwerx is equipped to help you market your luxury home through the best real estate online advertising avenues.

Planning A Real Estate Marketing Budget

Real estate advertising should always be about maximizing your real estate marketing budget. Advertising is an investment in your business and your brand. That doesn't mean you should empty your bank account, but without advertising, you are losing money. Luckily, we've compiled a real estate advertising guide for new agents, so their businesses will go bang without their dollars going up in smoke.

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How To Advertise Real Estate For Local Home Buyers

Advertising real estate online is mainstream in the industry. But how do you stand out? Creativity in the content and strategic placement of your ads are two key factors. But retargeting is a strategy that places your ad in front of prospective customers over and over again. That's effective advertising for real estate.

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Best Advertising Words for Real Estate

Advertising words for real estate come from the home buyers prospective. Listing of a listing may seem right because all the other real estate agents are doing it to sell. But that's why you want to do something different. Make your ads stand out by describing what the buyer wants to feel. It's not a house for them—it's a home.

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