There is no doubt that the way we advertise has evolved over the years. In the “Mad Men” days of advertising, hot shot ad execs pitched print campaigns with compelling copy and creative, all with the sole mission of establishing brand awareness and making consumers purchase. Now, advertisers have adapted to the times. Although the methods of delivery have changed from magazines and televisions to mobile devices and computers, the classic strategies still apply—developing your brand and connecting to your audience in a way that inspires them to convert.
We’ve all got 24 hours in a day with which to work, play, and sleep (if we’re lucky!). Anyone working in real estate is, no doubt, acutely aware of the scarcity of time in their day. Between meetings, constant showings, and 24/7 client calls, it’s natural that real estate agents value their time at a premium, and spend it doing what creates the most value for them.
Have you been trying out different marketing strategies for your real estate business, but are having trouble seeing the fruit of your labor? Have your marketing efforts increased traffic to your website, but do you continue to struggle to convert that traffic to new leads? The problem could be your landing page.
Your landing page is one of the most important factors in determining whether or not a page visitor becomes a lead. Your landing page needs to be a different than your homepage. For each new marketing or ad campaign you run, you should be driving traffic to a correlating page. You could have all the traffic in the world, and it would mean absolutely nothing if your landing page doesn’t inspire them to contact you. You see, traffic does not equal leads. So, what do you do with all that traffic? We’ve got some tips that will help you turn those page views into home buyers!
If you’ve been dabbling in internet marketing over the last few years, you’ve no doubt heard the term “retargeting.” You may have heard it called other things as well, such as “remarketing” or “behavioral advertising.” But what does that mean exactly? Retargeting can be defined as “the process of tagging website visitors so you can target them specifically, with ads tailored to their level of interest in your company [or product/service].” If that’s not completely clear, retargeting basically means that when a potential client visits your website or blog or clicks one of your display ads, you “drop a cookie,” and then your ads will follow them around the web. If you’re an online shopper, you probably know what I’m talking about. Have you ever been to Amazon.com looking at kitchen tools, and noticed later on that ads for those same kitchen tools are following you around the web? That is retargeting in a nutshell. But why should it matter to you?
It’s now a fact: mobile technology has become an inevitable part of our daily lives. It’s crazy to think that the first smartphone came out only seven years ago, but by of the end of 2013, the amount of mobile devices on earth outnumbered the human population. Now, you not only have to incorporate online marketing into your business strategies, but you also have to think about how mobile-friendly your efforts are. Think about it: if most of your target audience primarily uses mobile devices, but your website isn’t mobile optimized, potential clients are likely to hit the ‘back’ button and head to a competing agent’s site that they can easily navigate on their phone.