April 2014

LinkedIn tips for real estate agents

Reading time: about 4 mins

Over the past few months, we’ve discussed many of the popular social media platforms and how they can be leveraged for the real estate industry. Today, we’ll give the FreeAgent treatement to LinkedIn.

LinkedIn is actually one of my personal favorite social platforms. Not only can you connect and share, but you can also paint yourself as the expert in your field. As opposed to being a place where you share fun or personal things with your friends and family, LinkedIn is the place where you disseminate expert information to past and present colleagues, professionals, and industry gurus.  Additionally, it’s one of the best places to get current and relevant information regarding your field from the top names in the industry! I cannot say enough great things about LinkedIn.

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Real tips for real estate SEO

Reading time: about 4 mins

If you’ve been paying attention to SEO (search engine optimization) over the past few years, you’ve know doubt heard the declarations of “SEO is dead!” What you need to know is that SEO is not dead, but it has changed. SEO is no longer about stuffing your webpage with keywords, or buying backlinks on other websites. If you don’t know what that means—good. Those are old practices that will only get you in trouble with Google, the Internet police. Now, SEO is about the content you’re producing. As Douglas Karr says, “Good SEO requires exceptional content marketing…knowing who your audience is, where they are, how to attract them, and—ultimately—how to convert them.” This doesn’t mean keywords are no longer important. Instead, it means that you have to work hard to seamlessly incorporate top quality keywords into top quality content.

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From the trenches: social media marketing advice from Stone Temple Consulting’s Mark Traphagen

Reading time: about 5 mins

Meet Mark Traphagen

Mark Traphagen is currently the Senior Director of Online Marketing at Stone Temple Consulting, an agency out of Boston. With a social network of over 80,000 people, Mr. Traphagen knows what it takes to get an audience and keep them.  Mark is a contributor to many blogs, including MozMaximize Social BusinessSearch Engine Land, and Bill Gassett’s website, Maximum Exposure Real Estate. Mark is also an in demand speaker at many conferences across the country, including PubCon and SMX. He has taken some time out of his hectic schedule to give us some fantastic tips to pass along to all of you.  

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