When discussing lead generation in any industry, you’re going to hear the term “funnel.” It is sometimes called the marketing funnel, the customer acquisition funnel, or the sales funnel, but they all mean basically the same thing. The funnel [see image] is a model for lead generation and conversion. The top of the funnel, and the part we are most concerned with, is awareness. Brand awareness is something that is critical to anyone wanting to generate leads. If you can’t get people into the top of the funnel, there is no way you are going to get them to the bottom—the conversion and advocacy stage. One of the statistics that we regularly go back to is the fact that 66% of home buyers hire the first real estate agent they interview. That is one of the main reasons that building your brand is so important in the real estate industry. If consumers don’t know who you are, how can they ever become a client?
There is no longer any doubt that real estate agents need to keep up to date with technology in order to thrive in the industry. It’s not a suggestion—it’s something that needs to be done to be able to give your potential customers what they are looking for. With the advent of easy-to-use technology such as tablets and smartphones, consumers are looking for speed, efficiency, and convenience. As a real estate agent, if you’re not offering them these things, there is a definite chance you will lose those clients to competitors.
We recently compiled a list of what we think are the most essential apps for real estate agents in 2014. You may have noticed that one seemingly obvious application was missing: Evernote. Evernote is more than an application; it is a portable personal assistant. Not only does this handy little app work on smart phones and tablets, it is also available on PCs and Macs. You can sync up every piece of technology you have, and never again have to worry about leaving a document on your work computer. There is no way we can cover all of the magic of Evernote in one blog post, so we’re going to just scratch the surface. If you want an amazing and in depth overview of how Evernote works specifically for real estate, this webinar from Agent Mastermind is fantastic.
If you know anything about AdWerx, you know that we’re founded on the fact that 66% of buyers only interview one real estate agent. We believe it is absolutely vital for agents to get their faces out there, build awareness, and stay top of mind in their local area in order to be successful. Another interesting real estate fact we’ve discovered is that around 70% of clients will forget your name after you’ve helped them buy or sell their house. It’s almost hard to believe.