January 2014

AdWerx takes a bite out of the Big Apple for Inman News Real Estate Connect

Real Estate Agents, are you in attending Real Estate Connect this year? Each year, thousands of influential real estate leaders gather at this conference, hosted by Inman News, to network, to make deals, to explore current trends and technology, and to learn how to embrace and leverage the change that surrounds the real estate industry. This year, the conference is currently being held in New York from January 15-17 and we’re here representing AdWerx

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Using technology to generate leads for real estate

As a real estate agent, you wear many hats.

You’re responsible for your own marketing efforts, working with clients to buy or sell their home, showing listings, facilitating closings and keeping your finger on the pulse of the real estate industry. Even though the clients themselves are the heart of your business, when do you have time in your busy schedule to actually find and connect with them?

Wouldn’t it would be nice if the clients were coming to you, rather than always being responsible for reaching out to them? Fortunately, this is possible through lead generation. 

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Content marketing for real estate: 3 tips to being a thought-leader in the new year

Happy New Year from your friends at FreeAgent!

In our recent post on end-of-year habits of successful real estate agents, we encouraged agents to set measurable and attainable marketing goals for the new year. One goal that should be on every agent’s agenda is establishing a content marketing strategy for the web.  In today’s post, we’ll show you how any agent can get started with a little planning and a minimum investment.

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