This month in From the Trenches, we’ll hear from Raj Qsar, Principal and Owner of The Boutique Real Estate Group, in California. His company serves as one of the most dominant real estate teams in the Orange County real estate market, serving north, central, south and coastal Orange County. It’s easy to see why they come out on top. While agents with The Boutique Real Estate Group excel with their personal branding, the marketing of each listing the firm represents is impeccable. According to theboutiquere.com, “Every real estate listing is assigned a best-in-class sales & marketing campaign, and receives the support of industry leading marketing, advertising, social media, video, staging & interior design, graphics & design, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property.”
By now, you’re probably aware that most of your prospective clients are doing a bit of shopping online before they contact you to set up a showing. What you may not know is that two-thirds of US home buyers hire the very first agent they engage. Clearly, the first impression you make to prospects is crucial, and increasingly, that first impression is made by your website.
For today’s web savvy clients, your website isn’t just a tool for finding information about your listings or services; it’s an always-on representation of you as an agent. To quote our friends at Inman News, “Other than an agent’s cell phone, the real estate website remains the only tool that works for an agent and a consumer 24/7.”
In Part I of this series, we covered who millennials are, what research says about their buying behavior, and what they expect from their real estate agent. In this follow-up post, we’ll focus a little more on millennials in the real estate industry, and why real estate professionals are having a tougher time recruiting the younger generation.
In July, Kevin Hawkins, VP of Communications and Marketing at Imprev, reported that the biggest business challenge facing real estate brokerages today is being unable to attract younger agents. This was among one of the key findings from a poll of more than 850 top real estate executives that Imprev conducted back in May.
Fall is coming to a close and – brace yourselves – winter is coming! Alas, finding buyers for listings is going to become increasingly difficult during the off-season. But don’t fear, there are still buyers out there. You just have to work harder to find them. Online data shows that searches for real estate agents decline from fall to winter, but that doesn’t mean it’s time to take it easy. This is the time of year to hone your marketing skills and find creative ways to reach clients.