October 2013

5 branding secrets every real estate pro should know

Reading time: about 5 minsBig companies have big budgets to fuel their big brands. They know that effective branding is the key to their success. In a 2013 study from Interbrand, Apple, Google and Coca-Cola were named the three best global brands. Top global players like these spend more than $400 BILLION each year to make sure each of us will consider their products when […] Read more

Twitter tips: 6 guidelines every real estate pro should know

Reading time: about 4 mins

There are half a billion Twitter accounts in the world and more than 140 million in the US alone. It’s easy to think that with an audience that large, Twitter would be a prime network for selling real estate.

Not so fast, Speed Racer. While it’s important to have an online presence and a digital marketing strategy that includes social media, it will only work well if you do it right. And although Twitter can be quite effective for building new and lasting connections with professionals and potential clients, it isn’t the best place for blasting out sales pitches. 

Read on for six tips on how to use Twitter effectively for real estate.

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From the trenches: real estate marketing tips – Bill Gassett

Reading time: about 6 mins

Thanks for stopping by to read From the Trenches, our Q&A series here on FreeAgent. These posts feature interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.

So far, we have heard from branding expert and consultant Katie Lance and real estate guru Virginia Munden. This week, blogging boss and veteran real estate agent Bill Gassett shared his insights with FreeAgent. Head to the comments section to let us know what you think, and feel free to suggest your favorite real estate maven for an upcoming post.

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3 tips on using LinkedIn groups successfully for real estate

Reading time: about 4 mins

For most professionals, LinkedIn is known as the social network where they post their resumes, look for jobs, hire new employees and make real business connections. While having a complete and compelling profile is an absolute must for any real estate professional wanting to boost their online presence, LinkedIn can be used for much more. 

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How millennials are changing the real estate game, part I

Reading time: about 3 mins

 

It’s crucial that as a real estate agent you truly get to know your audience and refine the best ways to reach them. That means that while you need to localize your efforts to the community in which you live and sell, you must pay attention to the different demographics within your market. Chances are, you aren’t going to market a home to an elderly couple the same way that you would to a pair of newlyweds looking for a starter house. These two sets of buyers have vastly different needs and perspectives and they aren’t going to respond effectively to the same forms of communication. In this blog post we’ll focus on the younger buyers out there and offer up a few data points that may surprise you.

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