Origins of MLS Data – Never Intended for Marketing MLS (Multiple Listing Service) publishing hasn’t always happened on the Internet. The MLS was in fact an actual book that was often paperback and printed in black-and-white. Agents anxiously anticipated the delivery of MLS books to brokerages so that they could share new listing inventory with […] Read more
For all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more
There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.
That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
1. Be yourself and connect with your audience in your natural habitat Video is the ideal medium for you to communicate with your prospects. Simply show your prospects and clients what drives you and how you prepare to meet their needs. Your video could be shot while you are driving to a listing appointment, leaving a […] Read more