Reading time: about 2 minsOrigins of MLS Data – Never Intended for Marketing MLS (Multiple Listing Service) publishing hasn’t always happened on the Internet. The MLS was in fact an actual book that was often paperback and printed in black-and-white. Agents anxiously anticipated the delivery of MLS books to brokerages so that they could share new listing inventory with […] Read more
Reading time: about 4 minsFor all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more
Reading time: about 3 mins
There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.
That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
Reading time: about 4 mins
Like many successful musicians, Jay Z has mastered the art of branding himself. With the release of his latest album, Magna Carta Holy Grail, in early July he demonstrated his marketing expertise with a fittingly innovative strategy. While you might not think there are parallels between an album release and real estate; we’ve found three things that will transform your marketing strategy.