Reading time: about 2 mins
Real estate agent branding is an often overlooked subject in the real estate technology and marketing sphere. But earlier this year, Inman News contributor Katie Lance wrote a great piece that walks through the 3 key elements for great real estate branding .
Using the Girl Scouts as an example (who can resist talking about the venerable brand that brought us Thin Mints?!), she laid out the following principles for executing brand strategies: