Real estate agent branding: 3 secrets plus one innovative new tool
Real estate agent branding is an often overlooked subject in the real estate technology and marketing sphere. But earlier this year, Inman News contributor Katie Lance wrote a great piece that walks through the 3 key elements for great real estate branding .
Using the Girl Scouts as an example (who can resist talking about the venerable brand that brought us Thin Mints?!), she laid out the following principles for executing brand strategies: